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Get dirty

Dirty is more fun than clean, everybody knows it.

Why does it matter
  1. Ambient Marketing and Social Media converging into User Experience: it’s called  the future, folks.
  2. Who doesn’t like to control items remotely? Well, picture yourself controlling a jelly –gun…
VISIT THE WEBSITE

P&G Sweden, then, thought it was about time they had an agency think of something fun to do for Ariel, and there they came with a jelly cannon deployed in Stockholm Central Station.
Website visitors get the remarkable privilege of remotely shooting any passer–by, which will be fresh and clean thanks to the in –loco Ariel assistants before they even have the time to get seriously vexed.
Finally, the well –thought mix of Social Media and Ambient Marketing gave the initiative a significant boost in terms of online buzz.



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