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Obsessed with Sound

Music: a passion for many, an obsession for some, a celebration for digital marketers.

Why does it matter
  1. There are just SO many sounds and instruments we didn’t even know we were hearing, until we could tap on them.
  2. Philips is evidently aware that, in digital marketing, a song is never enough. Thence, the online contest.
VISIT THE WEBSITE

The devil is in the details for hi –fi junkies, and so is it for Philips. The Dutch proved they really know how to take sound to a higher level when they launched their new interactive campaign, which takes listeners through a mesmerizing music infograph tuned on a track by the Metropole Orchestra (holy wow!).
It’s much like deep –diving into an orchestra, tapping on each component and listening to its contribution to the whole pièce.
On top of that, visitors can compete in a song contest run by producer Steve Lillywhite and the Metropole Orchestra, which will then bestow the prize of a professional recording upon the winner.



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