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Spam-a-lot

Making dinner work in a tech-addicted world.

Why does it matter
  1. A time/space short circuit: a tech -intensive solution for a traditional every -day ritual.
  2. Maybe a bit overwhelming in terms of the number of messages triggered by one single gesture; but hey, it's SPAM in the end, right?
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It was about time moms had a reliable tool to break through the clutter of ADD -ish, tech -addicted kids, and get everyone to sit in time for dinner.
Lawry’s Restaurants just came up with an idea: why not giving extra resonance to the dinner bell? So here we go with 360 -media savvy “come to dinner” instant campaigns ran by moms taking the concept of spam to the next level: a disruptive siege of texts, wall posts, tweets, etc. saying “dinner’s ready!”…ouch Maw!

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