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Olympic VideoGames 2012

The real Olympics are being held on a chocolate bar: quit waiting for 2012!

Why does it matter

1.  An Advergame entirely relying on Blippar. The platform is just so well -promising: free, customizable and made for Cadbury brands.
2. This is just a little nugget of an impressive 2 years -long project, involving all available media and tactics, 360.

VISIT THE WEBSITE

Cadbury getting geared up for the next Olympics with an advergame marathon. As a proud sponsor of London 2012 Olympics, Cadbury launched online portal “Spots v Stripes”, where visitors can play all sorts of sports, even bike-mington or socks wrestling. What’s most interesting, however, is the clever usage of Blippar, a software specifically developed to turn any Android or iPhone into a branded AR content device, so that entire new worlds will pop out of the screen just after taking a snapshot of a Cadbury bar.



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