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Et Voilà

Mobile: the brand new dimension of the town you live in.

Why does it matter
  1. AdMob, Google’s own ad network, passes its first rich media test .
  2. Clever strategic planning: rich media ads are a lot of mobile entertainment for users.
  3. Stop –motion animation is a hackneyed technique, yet it still retains a touch of marvel for when it is artfully employed, which is the case with this campaign
VISIT THE WEBSITE

Throughout a toy –town , Google’s iPhone search app will unveil the myriad of contents embedded in buildings and signs, which can only be read through the lens of the App’s functions.
In order to compensate for a product experience which is quite “by –the –book”, the storyline, the props and the animation are simple, catchy and entertaining. Which is the best way to send across the message in “Google –style”: simple and playful.

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