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An Online Stare -Off

Can you handle the latest YouTube contest?

Why does it matter
  1. Stare -off v. 2.0: how fun!
  2. Reaching out to YouTube stars is always a good move when it comes to triggering buzz, but will it really work in terms of brand awareness?
Vai al canale youtube

Ever watched one of those hyper -viral lip -sync videos on YouTube? Well, familiar or not with the concept, lip -sync Star Keenan Cahill will be featured as the face of Samsung’s latest viral campaign.
Indeed, along with the campaign, Cahill is launching a new video featuring a “Me, myself and I” lip -sync with no eye -blinking at all.
And eye -blinking is the theme of Samsung’s online initiative.
Fundamentally, the Korean brand is holding a stare -off between users and the latest Smart TV, while Keenan does anything to distract the participants.
Most peculiarly, the campaign leverages the potential of a new eye -tracking technology embedded in Samsung’s YouTube channel: that’s how the video knows if you’re closing your eyes or not. And the longest you stare, the more chances you have to win a brand new TV. In the blink of an eye.



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