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Overkill testing

A new perpetual motion machine puts Samsung memory card's durability to the test.

Why does it matter
  1. In promotional viral videos, stressing on the central role of the product can often be backfiring: it pushes on the promotional side of the video, while it hinders the viral potential at the same time.
VISIT THE WEBSITE

A two minute “home made” viral ad puts Samsung memory cards to the ultimate durability test. A memory card and cam are strapped to a remote control car, which is then driven through a treacherous obstacle course featuring water, fire and a host of other dangers. Will the memory card survive? Why of course.



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