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Experience Fear

Nobody is immune from fear. It is a feeling that all species, generations and social classes share and face daily.

Abstract / Bio

Some of the latest examples come from brands unexpectedly messing with the matter of Fear, like WWF or a Yogurt brand.

Check out Experience Fear in our Archive.

"pain, sorrow, disgust and anything related to fear can be manipulated in a well -orchestrated, long-distance hallucination."

Of all motivators, fear is perhaps the strongest. One could never predict how far an
individual might push her own boundaries when acting out of fear; yet fear might certainly
be serving well the purposes of a shock -ad.

Along with the classical print-and-TV shock commercials, technologies such as
augmented reality can insinuate fear down into every corner of our lives.

With the latest advancements of technology – and a fast enough internet connection on the
consumer’s end – pain, sorrow, disgust and anything related to fear can be manipulated in
a well -orchestrated, long -distance hallucination.

Just like a splatter movie Bogeyman, taking down all the obstacles the prospective victims
had placed on its way, advertising fear has already smashed the wall of dull pre -recorded
shock experiences vs. online -customized nightmares and it’s now terrifying all the folks
outside the spooky barn.

Fear is an electrifying collective experience, thus every “like” or “tweet” shared is one more
shriek of well -selling terror.

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