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How do you experience death?

WWF produces an Augmented Reality t-shirt which transforms its wearer into the victim of poaching.

Why does it matter
  1. Great example of Augmented Reality.
  2. Printing markers on items is still terra incognita.
  3. Empathisizing with the victims is a very strong communication device, especially when it comes to social topics. That's why Augmented Reality can accomplish more than a TV -ad.
VISIT THE WEBSITE

An innovative campaign to raise public awareness about the massacre of the Siberian tiger, brought to you by the WWF . They began by distributing t-shirts loaded with Augmented Reality markers in Moscow’s trendiest shops, which, when reflected in the mirror, make the wearer appear to have been shot by a poacher (as is the fate of many tigers). The same shirts can be bought online and activated by a support site.

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