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Pong , Prize, Burger & Fries

Mega -display and Pong are just about as irresistible as a game could be, and the prize is burgers and fries.

Why does it matter
  1. The father of all videogames played outdoor, engaging a crowd of kids and families, i.e. Mc Donald's global target.
VISIT THE WEBSITE

Try asking Stockholmers what a Big Mac and old -school arcade videogame Pong have in common, and they might answer “Pick N’ Play”, Mickey Dee’s latest initiative in the Nordic country. It is fundamentally an outdoor big -size touch screen LCD set up to instantly turn any smartphone passing by into a virtual ping -pong racket. The chance of winning a meal depends on how long you can handle a Human vs. Computer challenge: keep it up for 30 seconds and you get an e -coupon for a free Big Mac anywhere in Sweden. I’m hittin’ it!



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