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The new Love Machine

A wicked experiment monitoring all the emotional reactions to Volkswagen's brand new Golf GTI. Once emotions are turned into data, the best ads are just a short drive away.

Why does it matter
  1. Field -analysis, Consumer Insights and Concept development overlapping perfectly. Who said copywirters don't do numbers?
VISIT THE WEBSITE

What goes on in the heart and mind of those who see the new Golf GTI for the first time? GFK and VW thought it was worth a research, with the results due on 6/6. The GTI Experiment is nothing short of ambitious: a sample of 100 consumers will be plugged to ECGs, EEGs, eye -trackers and other devices tracking their emotional reactions to the latest VW Golf. Along with Facebook pages, an official website and a Twitter account (hashtag #GolfGTIExperiment), the GTI Experiment is bound to become a classic example of creative advertising and cutting -edge field -research joining forces to amaze consumers.

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