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Trivially Viral

The most "social" board game ever has come.

Why does it matter
  1. A great way for an Agency to showcase its expertise: content know -how, art direction, copywriting, planning, interactive initiatives. 2. Even clients enjoy learning through playing.
VISIT THE WEBSITE

Most of us would find countless excuses to shun the humiliation of geography, history or science questions in a Trivial Pursuit match, but what if the questions were all about every day Facebook life? That’s the key insight behind “Super Ego”, Proximity BBDO Paris’s latest online board game. The end prize is called the “White Book”: a sleek publication featuring all the online knowledge at the core of the project.

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