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Web Marketing at the Museum

The very first user -led virtual tour.

Why does it matter
  1. Almost an advergame: a blend of offline and online laying the foundations for further developments.

MAS Museum in Antwerp, Belgium, is revolutionizing the way we take guided tours. Sit back and relax at home while seven flesh -and -bone Museum Guides take you through the aisles and halls of the museum using a tiny hi -res webcam to shoot and zoom on the masterpieces you chose to see. Forget the queues and tickets and grab your museum trip by the horns.

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