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Analog Holidays

Once upon a time, in a galaxy far, far away, where we could still forget about phone and email when on vacation… Switzerland has not given up yet on the promise of Crackberry –free holidays, thence its latest FB campaign.

Why does it matter
  1. A peculiar media oxymoron: using new media to promote old school vacations.
  2. The Swiss lumberjacks critiquing our Facebook profiles are actually quite funny.

Sebi and Paul were two simple and neighbor –loving lumberjacks before people started craving for some time in the places they knew since they were little: the irresistibly isolated, stunning, green and pristine Swiss Alps. It wasn’t long until they found out they could offer the most analog holiday via the most digital channel: Facebook. Sebi and Paul are obviously fictional characters, yet MySwitzerland’s latest ad campaign is really about leaving your cel phone and Internet behind and winning the chance to spend a week in the Alps with your best buds. Only a hill –to –hill Alpine Longhorn morning call could be more viral…

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