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Phallic Victory

"Cock Out": an online videogame promoting condom usage amongst teens

Why does it matter
  1. Videogames are the perfect way to address teenagers
  2. The most responsive game controller so far, leaving Wii and everyone else behind!
Watch Case History

Vergiss Aids Nicht, Germany’s foremost AIDS –awareness association, is fighting HIV the same way it would fight a coin -op game bad guy. After selecting a fallic –looking and muscular character, players will take the fight against HIV to a boxing ring. Nothing revolutionary so far, if it weren’t for the controllers designed for the initiative.Indeed, in order to control the characters, participants will have to literally flash their intimate parts via webcam and wear the Campaign’s original controller -condom: a veritable latex –tight joypad which users will get to know thanks to a number of flirty warm –up video tutorials. Scores can be instantly posted on Facebook, Chatroulette serves as a recruiting platform and even Bild, a major German magazine, has given the initiative a decisive media push.



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