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Gone to the Derby

The best derbys are all in Sweden, actually. At least that's what the latest advergame is telling us.

Why does it matter
  1. A sophisticated and well -thought game structure.
  2. However, the advergame could be more consistent with the core product (online betting.)
VISIT THE WEBSITE

Swedish bookie ATG is definitely betting on a winning horse named “Digital Advertising”, awarding with 300 Kronas the daily winners of an online virtual derby game filled with trivia and quizzes called “Racet”. Just log on to www.racet.nu and feel like you’re back at the Fun Fair times.

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