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Have a Camper day

Camper brings together entertainment, weather and brand awareness in a new iPad app.

Why does it matter

1. Everybody checks the weather in the morning.   2. Weather is a key factor when it comes to choosing the shoes for the day.   3. Spot -on creative development of a pretty smart insight.

VISIT THE WEBSITE

Another in a long line of weather related apps, but with a twist. While most weather prediction sites give us the standard symbols (sun, clouds, rain), Camper brings its line of shoes into the mix for maximum sensory impact, featuring stunning graphics and sound. Fabric clouds that give us stuffing instead of rain, rays of sun made of elastics, thunderstorms made of zippers…and more. Everything is also available on the corporate site and share-able on social networks, of course (so that friends can pick the right shoes to wear for the predicted weather, perhaps?). A quick connection to the Camper webshop lets us stock up on the “right” footwear in case of inclement weather.

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