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With a little help from my friends

Etsy teams up with Facebook to help you pick out the perfect gift based on your friends' favorite things.

Why does it matter

1. The "social shopping" phenomenon has been growing throughout 2010 and will certianly be "the next big thing" in 2011, thanks in part to the increased number of online shoppers.

VISIT THE WEBSITE

Social shopping goes to the next level with Etsy’s new app, which connects to users’ Facebook accounts. Etsy searches your friends’ hobbies, groups and “likes” and matches them with items from its wide variety of vintage and handmade items for sale. Not only does it help you come up with the perfect birthday gift, but it helps any new Etsy user navigate the seemingly endless shops and sellers offering their wares.

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