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The evolution of music videos

Andy Grammer uses the "chose your own adventure" style interactive video to the next level, making you want to hear his song again and again...

Why does it matter
  1. To stay updated on the evolution of music in the digital age.
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If the Tipp-Ex bear brought interactive video into the mainstream, Andy Grammer brings it into the also ever-evolving music industry. Innovative band OK Go already showed us that music could be distributed differently – Andy Grammer proves that we need to move beyond MTV video content and into the digital age.



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