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Frog Xing

If you thought your Frogger score made you a champ, try the new episode.

Why does it matter
  1. As engaging as a video -game can be, yet also dramatically frustrating just like traffic in Sao Paulo.
  2. Old -school videogame concepts can help Agencies take the appeal of advergames past sophomore year.
VISIT THE WEBSITE

Jumping from 8 bits -life to augmented reality is pretty impressive even for a frog. Indeed, in the context of a campaign aimed at raising awareness about the dangers of traffic in Sao Paulo, Allianz Insurances revamped an all -times classic of arcade video-games and posted it on Facebook. Getting past Level 2, however, is all but impossible, as traffic in Sao Paulo is deadlier that fiction. ┬áThe Facebook app was named “Live Frog” and is a bright example of consistency between software development, app design, communication and user engagement.

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