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Collective Peep Show

The more the merrier.

Why does it matter
  1. Clear intents: the campaign openly invites users to share the contents with a clear reward.
  2. Attainable exclusiveness works (almost) all the times.
  3. Perrier ads are known for their stunning Art Direction.
VISIT THE WEBSITE

There’s no thirst or heat that Perrier can’t tame. The latest viral campaign is a clockwork of viral videos, customized contents and sex appeal. “Le Club” features 6 versions of a video featuring a party getting hotter and hotter depending on the number of simultaneous viewers. Within the first week more than 3 million people clicked on the video and some of them unlocked the final “level” simply by sharing the campaign on Facebook. As the party gets sizzling, party people are getting ready for the climax of the campaign: the “Le Club” party in NYC on 9/20.



Most Used Media
47.5 Entries
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Viral Video Weekly
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