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It’s getting hot in here…

Some things only happen when the heat is on.

Why does it matter
  1. Once again, the cab proves to be the fastest way through town. Whether you're a person or a message.
  2. When's the last time an ice-cream brand dipped into innovative technologies?
VISIT THE WEBSITE

Even if ice-cream is no longer a summer-only treat, the segment is getting overcrowded and it’s time someone really took the competition one step further.
Luckily enough, technology came to help, executing a stunningly simple insight: people won’t mind having ice-cream when the weather justifies it. Therefore, how about getting ready to hit the target as soon as the temperature gets past 19 C?
Clever, nicely executed, and definitely ice-breaking.



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