best websites


Did you forget to sign up?

If you do, you will access all our contents- from the Archive to the latest trends and all the interviews. Not to mention that you get to vote for the best creative ideas and executions.

Already opened an account? to log in


New Password

Let's Lift!

Not yet registered with Lift Magazine?
Sign up now to hit the trail with us! It only takes about a nanosecond to get light years ahead of the pack with all you need to know and share about the odds, freaks, glories and peaks of Interactive Advertising.

A password will be e-mailed to you.


Can't wait to hear what's new in the Internet? Log in to join the discussion right from where you left it.


Total Empowerment

Marketers are embracing the wind of change that blows in the lives of consumers, therefore even web marketing can act as a propeller for collective development. 

Abstract / Bio

Check out Total Empowerment in our Archive.

Advertising can make the world a better place, as long as it starts enabling people to reach their own goals, in lieu of persuading them to buy for the sake of it. Digital advertising, thanks to the pervasive technologies it employs, is thus at the forefront of a new and groundbreaking communication trend: it’s all about walking with consumers, rather than forcing them into a pre -set direction.

Everything sparks from a proposition: brands hold competitions asking their target audiences to share points on how to build a better world. Eventually, consumers engage in the competition and finally become part of an unforgettable collective experience, something that transcends and outperforms all campaign metrics by leaving a mark on the lives of participants.

Total empowerment means to foster brand awareness on both ends: consumers will become aware of the new life that Brands are devoting themselves to; and Brands acknowledge their potential to be much more than cash -cows with a logo.

No related content found.

Tell us what you think
Most Used Media
47.5 Entries
43 Entries
41 Entries
Viral Video Weekly
Creative jobs

    Warning: file_get_contents( failed to open stream: HTTP request failed! HTTP/1.1 403 Forbidden in /nfs/c08/h01/mnt/125717/domains/ on line 293

    Fatal error: Uncaught exception 'Exception' with message 'String could not be parsed as XML' in /nfs/c08/h01/mnt/125717/domains/ Stack trace: #0 /nfs/c08/h01/mnt/125717/domains/ SimpleXMLElement->__construct('') #1 [internal function]: widget_crebs(Array) #2 /nfs/c08/h01/mnt/125717/domains/ call_user_func_array('widget_crebs', Array) #3 /nfs/c08/h01/mnt/125717/domains/ dynamic_sidebar('custom_post') #4 /nfs/c08/h01/mnt/125717/domains/ include('/nfs/c08/h01/mn...') #5 /nfs/c08/h01/mnt/125717/domains/ require_once('/nfs/c08/h01/mn...') #6 /nfs/c08/h01/mnt/125717/domains/ require('/nfs/c08/h01/mn...') #7 {main} thrown in /nfs/c08/h01/mnt/125717/domains/ on line 294