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Food for thought

Feeding the world one tag at a time.

Why does it matter

1.    Are NFC an actual creative standard? We believe so, as long as mobile payment keeps growing.
2.    Media planners and developers can be as visionary as copywriters and art-directors. Time to open up the classical creative duo?


Sitting at the bus stop, on an apparently normal day.
On your right, a billboard blatantly showing all kind of food porn. On you left, a frantically starving African kid begging for your attention.
Everyone knows the two things are connected, only advertising seems to not care. Until now.
Thanks to an NFC tag embedded in the food poster, consumers can literally pick food and bring it to the poster on the opposite end, donating it to a kid in Africa and confirming their contribution for the actual price of the item they picked.
After a while, they will also get a thank you card personally drawn by the kid they helped out.
Pretty impactful for a simple wait at the bus stop.


  1. NFC no-profit

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