best websites
Loading...
Loading

OOPS!

Did you forget to sign up?

If you do, you will access all our contents- from the Archive to the latest trends and all the interviews. Not to mention that you get to vote for the best creative ideas and executions.

Already opened an account? to log in

Anagrafica

New Password








 
 
 
Let's Lift!

Not yet registered with Lift Magazine?
Sign up now to hit the trail with us! It only takes about a nanosecond to get light years ahead of the pack with all you need to know and share about the odds, freaks, glories and peaks of Interactive Advertising.

A password will be e-mailed to you.

 
LOG IN, STAND OUT

Can't wait to hear what's new in the Internet? Log in to join the discussion right from where you left it.

Close
Real_Virtual
articolo

Real VS Virtual

The real world and its virtual counterpart have clashed and merged into a new, flesh -and -pixel kind of space, where special effects are not that special anymore.

Abstract / Bio

Check out Real vs Virtual in our Archive.

Forget above the line vs. online, below -the -line vs. customized: the future lies beyond the line, where marketing is simultaneously broadcasted and trigger -based, online and offline, here -and -now and universal.

What was once a solid wall between real and virtual has now become a fine line, and billboards, display windows and shelf spaces can’t survive the impact of the Internet and its roaring voice of ticking clicks.

Such a chain reaction of virtual actions and real implications is unstoppable, and so much has it touched the lives of consumers that even the paradigms of media planning have changed, going from “integrated” to “intertwined” media campaigns.

No related content found.




Tell us what you think
Most Used Media
47.5 Entries
43 Entries
41 Entries
Viral Video Weekly
Creative jobs