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Wild Banners

Interactive howling for all.

Why does it matter
  1. Not so many people can put together a display ad, QR codes, mobile marketing and advergaming in 300X250 pixels.
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The new Wolfthorn cologne line by Old Spice has one simple objective: wake up our wild side.
Its display campaign calls all sort of tricks to achieve the goal, like an innocent banner turning into a fiery wolf advergame. Just shoot the campaign’s protagonist Isaiah Mustafa riding a wold with your smartphone to take control of the beast and make it shrug Isaiah off its back. Just one hint: show no mercy.

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