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Go with the stock ‘n flow

And dominate the world of advertising.

Why does it matter
  1. It's all about personal resolutions, thus every share is somewhat of a promise. Very social.
  2. Plenty of testimonials, such as olympian Mo Farah.
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Sometimes creativity is found in unity.
That’s the case with Nike’s “make it count” campaign. Take the viral video by itself and it won’t say much. Take a look at the mega-productions, the daily tweets, the stock ‘n flow and the Fuel Band community based on owned, earned and paid media and you get the picture of an irresistible media strategy that really pumps the viral video like it could have never done by itself.



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47.5 Entries
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Viral Video Weekly
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