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An ad for every day of the year

365 low budget ads - because "every day is different".

Why does it matter
  1. The demo makes a great case for the communication concept.
  2. In this case the lateral thinking is in the format.
VISIT THE WEBSITE

This mini web series is composed of episodes which last only a few seconds and is entirely set inside an Ikea store. The campaign depends more on quantity than quality (and is in Swedish). However, the promise of “an ad a day” proves to be unique enough to peak interest.

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