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Focus On Trend
/læb rɪˈsɜːtʃ/

Testing live is a way of life. Enter the largest lab in History: the World… Real-life testing is finally real. More and more often new concepts and advertising techniques are fed to the market without having been lab -tested beforehand. This has been made possible by the new wave of Social Media, where every click comes with a juicy marketing insight for media planners and marketers.

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