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Most Used Media
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Focus On Trend
/ˈstɑːr.ɪŋ juː/

The end target justifies the means. “Consumer” is no longer the right word to define the User, i.e. the real core of all media plans. The voice of the User shapes the campaign and resonates across every single element of it. Users can be spokespeople, campaign insights, means of interaction, simply anything. In them the sender, the recipient and the fabric of a message magically overlap.

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